We started with a simple, stubborn belief.

That color should perform. That a product should do exactly what it promises. On every skin tone, in real light, not just in a perfectly edited flat lay. That beauty doesn't have to choose between being affordable and being exceptional. And that the person buying a $9 lip scrub deserves the same level of care and craft as the person buying a $52 luminizing cream.

So Susan began as a single brand with a color-first philosophy. Over time, that philosophy grew into three distinct creative worlds, each with its own voice, its own aesthetic, its own community of devotees. There was the elevated, editorial world of So Susan. The cosmic, maximalist universe of Jelly Pong Pong. The sweet, indulgent playground of Trifle Cosmetics.

Month after month, our Color Curate bag put all three worlds in one box. And our customers loved all of it!

SO WE MADE IT OFFICIAL

So Susan is now one home. Every product we've ever made, every formula we've obsessed over, every finish we've spent months getting right. ALL HERE. All connected. All yours.

We're cruelty-free, vegan, paraben-free, and gluten-free. Our packaging is made with post-consumer materials. We believe that what goes on your face (and what goes into making it) should both be something you feel good about.

Stay a while. Explore. And discover a world of thoughtful, consciously made color!